BRANDED COLLATERAL
From stationary collateral to brand updates, this page shows it all! Below are works that relate to updating collateral to match the brand, as well as an example of a brand refresh.
Visit Tri-Cities, WA Pull-Up Event Banners | Brand Awareness
As part of brand awareness, these pull-up banners were created. They highlight the Tri-Cities, WA region and what there is to do for tourists. The pull-up banners were created along with the digital ads that we used with this campaign to help raise awareness of the brand to potential visitors and for community education. These are now a staple at any event.
Community First Bank | HFG Trust Joint Brand
Community First Bank and HFG Trust, two big local financial institutions in Eastern Washington State, merged to form one company. The two brands were melded together, but lacked focus, clarity, and an overall look and feel. I took the two already created brands and combined them together in a way that both companies kept part of their original identity, but also have a new combined identity to make marketing efforts cohesive. From tone of voice, to how fonts and colors are used, the brand guidelines contain it all. I worked with leadership, the marketing department, other stakeholders, and employees to make sure that the company’s culture and uniqueness shined through while still feeling authentic.
Below are sample pages of the final document.
Community First Bank | HFG Trust Updated Marketing Collateral
As part of a merger between two large local financial institutions in Eastern Washington State, I was tasked with designing most of the company’s collateral to match the newly reimagined brand. This included all informational sheets on products or services, graphics and images on the website, stationary, swag items, as well as interior spaces and artwork. I designed wall artwork for lobby areas and conference rooms to help bring the brand to life in the branches and office spaces. I worked collaboratively with leadership to make sure that stakeholders’ visions were brought to life from conception to execution.
Shown to the left is a folder redesign that was used company wide.
TBEX and Visit Tri-Cities Event Collateral
TBEX, a large travel bloggers exchange group who hosts conferences for travel writers, hosted a conference in Tri-Cities, WA, and I had the opportunity to create the event collateral for parts of it. This included three large signs to welcome guests to after parties in each of the three cities that make up the Tri-Cities. Using imagery that reflects each unique city, as well as using their own unique color, I was able to capture a small piece of what each city has to offer as guests attended the event.
All work is owned and copyrighted by Community First Bank | HFG Trust or Visit Tri-Cities with permission to use.